Freshdrip is now part of Moyee Coffee

On August 1st, Dutch-based Moyee Coffee acquired Freshdrip, the daring brand that was amongst the first to bring the drip coffee bag technology to Europe. Freshdrip has been at the forefront of disrupting the hospitality and convenience sectory since 2017 and by joining Moyee Coffee, its innovative products will soon have real impact at origin too.

FairChain pioneers

Moyee Coffee was founded by Guido van Staveren van Dijk in 2012 after he noticed a major issue with the coffee industry. Namely that coffee farmers were doing all of the hard work but always got ripped off by major multi-nationals who paid them a pittance for the fruits of their hard labour. Van Staveren set out to change that by creating the FairChain model through which a bigger part of Moyee Coffee's profits remained in origin countries.

This approach has allowed Moyee Coffee to offer coffees with radical impact because unlike most Western coffee brands, it sources, roasts and packs all of its coffees at origin. This has allowed it to lift hundreds of coffee farmers out of poverty and seen it invest in multiple projects including efforts to end child labour on coffee farms.

In 2025, Moyee Coffee installed a drip coffee bag packing machine at its state-of-the-art roastery in Kenya to enter this category with its own brand.

Hospitality disruptor

Cue Freshdrip. When serial coffee entrepreneur Alex Kitain visited Japan in 2016, he discovered the innovative drip coffee bags for the first time. It was an 'eye-opening' experience for him because this technology allows anyone to brew fresh filter coffee on the go. He immediately made it his mission to bring this innovation to Europe and launched Freshdrip in 2017.

Right off the bat, Freshdrip partnered with prolific brands like Harrods and The Hoxton whereby the latter offered Freshdrip as its new in-room coffee solution. Hotel guests were thrilled! Since then, Freshdrip has entered long-partnerships with many leading hotel brands including Conscious Hotels, VOCO Hotels, Noli Studios, Stayery and many more.

Thanks to its low-barrier technology, Freshdrip can be rolled out in any environment. All that is needed is a kettle and some nice mugs.

Bundling their strengths

By joining forces, Freshdrip and Moyee Coffee will be able to combine their respective strengths. Moyee Coffee will take over the whole production from the current manufacturer in Poland and give Freshdrip access to its range of FairChain coffees with radical impact. Freshdrip, on the other hand, will give Moyee Coffee access to its existing customer network and expertise.

Alex Kitain, Freshdrip's founder, will remain at the helm as Director of Freshdrip within the organisation and focus on growing the business from his new base in Barcelona.

Soon, customers all over Europe and will be able to enjoy an renewed version of Freshdrip, one that has real impact on peoples' lives while tasting better than ever.

This is only the beginning of an exciting new chapter. Thank you to everyone who's supported us so far.