
Alex Kitain - 13 / Feb / 2025
Finding a way through this pricing crisis
The price of coffee has spiralled out of control and is affecting everyone equally. Therefore, we had to increase our prices. Here's what this means for you.
Alex Kitain - 13 / Feb / 2025
The price of coffee has spiralled out of control and is affecting everyone equally. Therefore, we had to increase our prices. Here's what this means for you.
Over the past four months, the global price of green coffee has skyrocketed by more than 100%, reaching unprecedented levels. This surge, driven by extreme market speculation and compounded by ongoing climate-related challenges affecting major coffee-producing countries like Brazil and Vietnam, has disrupted the stability we previously relied on.
In past years, we could contract a steady supply of coffee based on our annual forecasts, ensuring both predictability and fair pricing. However, since November 2024, the volatility of the market has made it impossible to secure coffee beyond individual production runs. The speed and scale of this price hike have taken the entire industry by surprise, and like many independent coffee brands, we are facing an incredibly difficult situation.
As a result, we are increasing our prices. This decision follows extensive discussions with our suppliers and production partners, and we have explored every possible alternative before reaching this point.
We understand that this is difficult news, and we truly appreciate your patience and support during this time.
Freshdrip was always intended to be a great innovation that allows people like you to brew delicious coffee on the go. We remain firmly committed to this but are also unable to ignore the current market conditions.
Your trust and loyalty mean the world to us. More than ever, we are grateful to have you as part of our community, and we sincerely hope to continue serving you with the high-quality coffee you love.