How the leading 5* hotel in the Finnish capital ditched its previous in-room coffee solution and became a huge Freshdrip advocate
From the moment you walk into the Hotel St. George in Helsinki, you know that you're in for a treat. Housed in a beautiful building from the 1840's, the Hotel St. George opened its doors in 2018 to critical acclaim.
With 148 rooms and 5 suites, a spectacular spa, an in-house bakery and even a scuplture by Ai WeiWei, this hotel combines tasteful Nordic design with respectful nods to the buildings rich history including as the home of the Finnish Literature Society SKS and the printing house for the first Finnish newspaper Suomentar.
Yet, when the hotel opened, most of the rooms only offered instant coffee and that simply wasn't going to work, decided Filip Forsberg, Kitchen Manager and F&B Director at Hotel St. George.
After establishing a friendly partnership in 2019 and better understanding where the Hotel St. George wanted to go with its in-room coffee experience, we began supplying them with our three signature coffees right away.
Despite the pandemic throwing a spanner in the works, the Hotel St. George reopened its doors after a few months of lockdown and is once again thriving.
When we visited the hotel a few weeks ago, we had a chance to catch up with Filip. One of the key characteristics about Freshdrip that he loved the most was the fact that 'Freshdrip allows you to simply relax and take your time'.
"Here at the St. George, we try to create really unique experiences for our guests and Freshdrip's unique technology and the delicious coffee fit perfectly within our design and aspiriation to offer something different," Filip explained.
Indeed, the presentation in the rooms is beautiful. A total of four sachets, 2 x Colombia and 2 x decaf are on offer per booking and they can be brewed in tasteful ceramic cups.
The rooms are packed with technology and cool gadgets like a Japenese style toilet.
Customers also highly rate the coffee experience, saying that they greatly appreciate the innovation and uniqueness of our coffees and how our decaf especially tastes simply delicious.
By working with Freshdrip, the Hotel St. George is able to save space by not having to offer a clunky capsule machine and show that it really does care about the in-room coffee experience it offers. Other leading hotels should take note.